WINTERREËN DESIGN STUDIO
BRANDING
THE PROCESS
Each branding project consists of three primary stages:
01.
DISCOVER
So you’ve decided to go for it! That’s awesome! The first step in the branding process is for us to have a meet, greet and brainstorm session, either over a cup of coffee or over the phone. You’ll tell us about your business and your vision, and we’ll tell you how we can bring your ideas to life. Following our session, we’ll give you a bit of homework to do – nothing difficult, we assure you. When we’ve received all the information and content we need, we’ll get started on your project by putting together your brand strategy document; complete with keywords, colours and a mood board.
02.
CREATE
Step two, create. During this phase, your idea starts to take shape. Once you’ve approved the discovery phase and your 50% deposit has been paid, concept development begins. We’ll communicate the strongest concepts to you in a presentation document, detailing the thought behind each design. Using the document, you will select the concept that resonates most with your business. From there, we revise the idea until it’s perfect, and add on any additional collateral items you may require.
03.
DELIVER
This is the final step of the project – the launch of your new brand. Together we’ll decide on a launch date for your project, and if you’d like, we can discuss a launch strategy. After the balance has been paid, all your design files will be sent to you in an organised zipped folder. In the folder you’ll also receive brand guidelines explaining how you can show off your new brand. Finally, you’ll be able to pop that bottle of champagne and celebrate the investment you made for your business.
BRAND PACKAGES
We offer three tiers of branding packages. Custom packages available upon request.
BRAND PACKAGE 01.
BASIC
R2150
– mood board
– primary logo
– secondary logo
– sub-marks
– brand guidelines
BRAND PACKAGE 02.
CLASSIC
R2750
– mood board
– primary logo
– secondary logo
– sub-marks
– brand guidelines
– 3 collateral designs
(e.g. business cards, tags, packaging etc.)
(3-4 weeks)
BRAND PACKAGE 03.
DELUXE
R3750
– mood board
– primary logo
– secondary logo
– sub-marks
– brand guidelines
– 3 collateral designs
(e.g. business cards, tags, packaging etc.)
– complete social media kit
(profile pictures, banners & templates for 2 platforms of your choice)
(4-5 weeks)
PUT YOUR BRANDING TO WORK WITH OUR PREMIUM
ADD-ONS
WEB PACKAGES
Add a website, or upgrade your current site.
WEB PACKAGE 01.
BASIC
R2950+
Sitemap development
2 levels of refinement
Copy editing
No E-commerce
WEB PACKAGE 02.
CLASSIC
R4250+
Sitemap development
2 levels of refinement
Copy editing
No E-commerce
WEB PACKAGE 03.
E-COMMERCE
R5250+
Sitemap development
2 levels of refinement
Copy editing
