WINTERREËN DESIGN STUDIO
BRANDING
THE PROCESS
Each branding project consists of three primary stages:
01.
DISCOVER
So you’ve decided to go for it! That’s awesome! The first step in the branding process is for us to have a meet, greet and brainstorm session, either over a cup of coffee or over the phone. You’ll tell us about your business and your vision, and we’ll tell you how we can bring your ideas to life. Following our session, we’ll give you a bit of homework to do – nothing difficult, we assure you. When we’ve received all the information and content we need, we’ll get started on your project by putting together your brand strategy document; complete with keywords, colours and a mood board.
02.
CREATE
Step two, create. During this phase, your idea starts to take shape. Once you’ve approved the discovery phase and your 50% deposit has been paid, concept development begins. We’ll communicate the strongest concepts to you in a presentation document, detailing the thought behind each design. Using the document, you will select the concept that resonates most with your business. From there, we revise the idea until it’s perfect, and add on any additional collateral items you may require.
03.
DELIVER
This is the final step of the project – the launch of your new brand. Together we’ll decide on a launch date for your project, and if you’d like, we can discuss a launch strategy. After the balance has been paid, all your design files will be sent to you in an organised zipped folder. In the folder you’ll also receive brand guidelines explaining how you can show off your new brand. Finally, you’ll be able to pop that bottle of champagne and celebrate the investment you made for your business.
BRAND PACKAGES
We offer three tiers of branding packages. Custom packages available upon request.
BRAND PACKAGE 01.
BASIC
R1250
– main logo
– alternate logo
– sub-marks
BRAND PACKAGE 02.
CLASSIC
R1950
– main logo
– alternate logo
– sub-marks
– 3 collateral items
(business cards, flyers,
packaging design etc.)
(3-4 weeks)
BRAND PACKAGE 03.
DELUXE
R2950
– main logo
– alternate logo
– sub-marks
– 5 collateral items
(business cards, flyers,
packaging design etc.)
– complete social media kit
(profile pictures, banners & templates
for 2 platforms of your choice)
(4-5 weeks)
PUT YOUR BRANDING TO WORK WITH OUR PREMIUM
ADD-ONS
WEB PACKAGES
Add a website, or upgrade your current site.
WEB PACKAGE 01.
BASIC
R2500+
Includes up to 5 pages
Sitemap development
1 level of refinement
Copy editing
No e-commerce
WEB PACKAGE 02.
CLASSIC
R3750+
Includes up to 10 pages
Sitemap development
1 level of refinement
Copy editing
No e-commerce
WEB PACKAGE 03.
DELUXE
R5500+
Includes up to 10 pages
Sitemap development
2 levels of refinement
Copy editing
E-commerce up to 30 products
RETAINER PACKAGES
Ensure your brand remains efficient and cohesive across your social media platforms.
RETAINER PACKAGE 01.
BASIC SOCIAL
R2750/month
– 2 social media platforms
– 3 posts per week
– R500 promotional budget
– community management
– no Mailchimp
RETAINER PACKAGE 02.
DELUXE SOCIAL
R4250/month
– 2 social media platforms
– 4 posts per week
– R500 promotional budget
– community management
– fortnightly Mailchimp newsletter
RETAINER PACKAGE 03.
BASIC DIGITAL
R4500/month
– 2 social media platforms
– 3 posts per week
– R500 promotional budget
– community management
– no Mailchimp
– maintenance of 1 website
– 3 collateral designs (posters, flyers, cards etc.)
RETAINER PACKAGE 04.
DELUXE DIGITAL
R6250/month
– 2 social media platforms
– 4 posts per week
– R500 promotional budget
– community management
– fortnightly Mailchimp newsletter
– maintenance of 1 website
– 5 collateral designs (posters, flyers, cards etc.)
