06. The Facts About Launching an E-commerce Venture

By Guest Author: Evelyn Buck

Have you been considering starting your own e-commerce business? Maybe it’s the idea of being your own boss that most appeals to you. Or even the potential for growth. Being an e-commerce entrepreneur is certainly an attractive opportunity. No matter what aspect excites you the most, there are certain facts that should be known by every e-commerce self-starter. 7 facts you should consider as you approach opening shop. 

#1 It may feel out of your comfort zone

There’s a lot of legalities that come with starting your own business. It might feel overwhelming and scary at first glance. At the end of the day though, it’s not as difficult as you may think. So just breathe. Do your research and be sure to obtain all necessary permits and permissions before you start. Truthfully, of all types of businesses to start, e-commerce has to be the easiest. 

Something else that might freak you out, is the idea of huge initial investments to get you started. But what every e-commerce entrepreneur should know, is that there are ways to budget your beginning. 

#2 You should choose your niche wisely

Before you start with anything at all, choosing your niche will be your first project. As you brainstorm your niche, some questions to ask yourself should be:

  • Is this an industry I’m personally passionate about/ knowledgeable on/ interested in?
  • Is my niche specific enough? If it’s too broad, can I narrow it down?
  • Is there a market for this niche? What level of competition is out there in the industry?
  • What keywords can I find to help me work with this niche?
  • What problems can I resolve with my products?
  • What unique selling point can I boast with my products?

#3 You’ll become a jack-of-all-trades

Get ready to learn the ins and outs of running a business! This can be a lot to handle at times, especially in your beginning stages. You’ll most likely be the only one setting up your online store, handling the legalities, creating the content and more. It’s a bittersweet situation. Although it’s a lot of work, it will save you loads of money. Plus, your new set of skills will turn you into an unstoppable, business-building boss! 

Setting up your e-commerce business on a platform like Shopify can help save you time and money. A lot of new e-commerce business owners go this route, so they can get to making money quickly and easily. However, if you prefer a professional custom design and build for your website get in touch with Winterreën.

#4 Getting to know your audience is a must

Even if you’re an expert in your chosen niche, you’ll want to thoroughly research your audience. You may be surprised at what information you find out. Maybe there’s a market for your products in a different demographic than you expected. Or maybe your audience’s online conversations will point you toward your unique selling point. 

Do some keyword research and see what phrases are also being searched. Pay attention to longer-form phrases to see what questions are being asked. Go on Amazon for inspiration on how products are displayed and the customer reviews on them. This will all help you pinpoint how you can effectively sell to your target audience. 

#5 Graphic design plays a key role 

For your online shop, content marketing, social media presence- visuals are always  important for all representations of your brand. Giving your online shop a professional logo will get you started in establishing your brand image. You should incorporate your logo and keep your unique brand design consistent in all promotional materials. This way, you’ll build trust and recognition.

As I mentioned earlier, there are several money savers in starting an e-commerce business. Here is one of them – www.businesscards.co. You can use this free tool to design your own business cards in minutes. Your offline branding and marketing for your commerce business is just as important offline as it is online. To build a unique and complete brand that will stand the test of time it’s best to hire a professional.

#6 Customer service should be top priority

Since all of your business is online, so are all of your customer interactions. Practice good business and treat your customers right. Be sure to answer questions and handle customer complaints in a timely manner. You don’t want to discourage new customers by having a laundry list of negative reviews!

#7 It’s rewarding

When you’ve single- handedly started up your own business, you’ll feel accomplished. You’ll finally have the flexibility you’ve always wanted. Plus the potential to make money while you sleep, from anywhere in the world. The perks aren’t bad, right? So, my biggest advice yet- hang in there, be patient, and dream big! You’ve got this. 

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THE E-COMMERCE COLLECTION

What is included?

STRATEGY

CONSULTATION
BRAND QUESTIONNAIRE

DESIGN

MOOD BOARD
COLOUR PALETTE
TYPOGRAPHY PALETTE
PRIMARY LOGO
SECONDARY LOGO
SUB-MARKS
E-COMMERCE WEBSITE
30 PRODUCTS UPLOADED
TRAINING VIDEOS

ADDITIONAL

BRAND STYLE GUIDE
FINAL FILES FOR PRINT & DIGITAL USE
WEB MAINTENANCE & SUPPORT (6 MONTHS)

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THE DELUXE COLLECTION

What is included?

STRATEGY

CONSULTATION
BRAND QUESTIONNAIRE

DESIGN

MOOD BOARD
COLOUR PALETTE
TYPOGRAPHY PALETTE
PRIMARY LOGO
SECONDARY LOGO
SUB-MARKS
6-10 PAGE WEBSITE
3 COLLATERAL DESIGNS
(BUSINESS CARDS, LETTERHEAD ETC.)
SOCIAL MEDIA KIT FOR 2 PLATFORMS
(INCLUDES PROFILE PICTURES,
COVER IMAGES & 10 TEMPLATES)

ADDITIONAL

BRAND STYLE GUIDE
FINAL FILES FOR PRINT & DIGITAL USE
WEB MAINTENANCE & SUPPORT (6 MONTHS)

THE CLASSIC COLLECTION

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STRATEGY

CONSULTATION
BRAND QUESTIONNAIRE

DESIGN

MOOD BOARD
COLOUR PALETTE
TYPOGRAPHY PALETTE
PRIMARY LOGO
SECONDARY LOGO
SUB-MARKS
6-10 PAGE WEBSITE
3 COLLATERAL DESIGNS
(BUSINESS CARDS, LETTERHEAD ETC.)

ADDITIONAL

BRAND STYLE GUIDE
FINAL FILES FOR PRINT & DIGITAL USE
WEB MAINTENANCE & SUPPORT (6 MONTHS)

THE BASIC COLLECTION

What is included?

STRATEGY

CONSULTATION
BRAND QUESTIONNAIRE

DESIGN

MOOD BOARD
COLOUR PALETTE
TYPOGRAPHY PALETTE
PRIMARY LOGO
SECONDARY LOGO
SUB-MARKS
1-5 PAGE WEBSITE

ADDITIONAL

BRAND STYLE GUIDE
FINAL FILES FOR PRINT & DIGITAL USE
WEB MAINTENANCE & SUPPORT (6 MONTHS)

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