Most solopreneurs or side-hustle owners are DIY’ers. And in the beginning, you have to be. You have minimal starting capital so you save where you can. You go to Pinterest and download a logo that you like, recreate it in Canva or (heaven forbid) Microsoft Word. It’s pretty, it’s humble and it’ll do.
Then your business starts to grow, you get a bunch of new followers, you start receiving orders and you even start to build a client base. Problem is, you still have your original logo – a logo which didn’t grow with your brand. You start to notice your business stagnating and you’re not sure why. The reason? You’ve outgrown your brand.
Here are 4 signs that it’s happening to you:
01. You’ve changed your look so many times, there is no longer any consistency
When you create a brand for a business, the most important thing to take into account is the target market. Your branding should speak to the type of clients you want to attract. It’s easy to forget this when you DIY brand – you simply pick something that you really like. The problem with this is that 2 months later, you see something that you like more, and you change your look. You keep repeating this process until your website has 6 different fonts, your Instagram feed is a hot mess of colours & styles and your logo has changed so many times no one recognises your brand.
Consistency is key! Your website should compliment your Instagram feed, your Instagram feed should have the same colours as your marketing material, your marketing material should match your business cards, and your business cards should have the same font as your website. Full-circle, consistent branding.
02. You’re not attracting the right clients
As I mentioned above, your target market or target audience are the people that you want to work with. It’s the people that you ideally want to market your products and/or services to because they’re the right age, gender, class, location etc. If your business is attracting the wrong clients you may need to revisit your branding.
Professional design looks at all aspects of branding, strategic & aesthetic, to make sure that you spend your money on attracting the right people. Not only will your designer make sure the look of the branding is right, but they will make strategic changes to your marketing platforms, your website layout and your general approach to booking your dream clients.
03. Your website is not converting
You’ve been keeping an eye on your web analytics and you can see that your social media is effectively driving people to your website. You’ve strategically improved your website layout, optimised images and successfully decreased your bounce rate. Despite this, you’re still not getting any conversions.
If this is the case, it may be time to bring in a professional. The smallest changes can make the biggest difference. Sometimes it can be as simple as adding a different call-to-action or switching out two sections. Professional web design & branding can help you tell your story in such a way that clients can’t help but book your services.
04. It’s no longer just a hobby
Most small businesses start out as an attempt to make a bit of money out of a hobby. You were doing it anyway, why not make it profitable? As your business grows and your audience adjusts, you’ll notice that your niche becomes clear and you adapt your offerings as such.
If you’re in a position where your hobby has snowballed into a business that is showing significant financial return, you can and should invest in professional branding.
If you’re still not sure whether you’ve outgrown your brand, let us know! We’d be happy to discuss strategy and find out where you are in your business, and how we can help you use your momentum to build something incredible!